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Reference Number: PR 0003895

Associate Brand Manager

1 Dave Thomas Blvd.
DUBLIN, OH 43017

What you'll do


Provide detailed project management and coordination of cross--functional and agency partners in support of assigned objectives and business category.  Assist in the development of key marketing initiatives to achieve objectives, including development of annual brand plans, marketing strategies and communications, consumer and industry analyses, and product innovations.  Develop, test, and implement product and promotional initiatives to support national marketing campaigns.  

Specific Responsibilities Include:

  • Assist in the development of detailed test and marketing plans to achieve stated objectives.
  • Develop and execute marketing communication programs.
  • Provide project management of product and promotional innovation projects by developing and executing detailed timelines for national and test initiatives.
  • Analyze industry data, consumer research and competitive initiatives.

Wendy’s is the world's second largest quick-service hamburger company and was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

What we expect from you

Education / Experience

  • Master's Degree (Marketing or MBA)
  • Business case writing, marketing financial analysis, and P&L management
  • Demonstrated experience leading cross functional teams
  • Demonstrated project management experience
  • Demonstrated analytical skills and an understanding of product pricing dynamics

Please note that the Wendy's Company does not accept unsolicited résumé’s from recruiters or employment agencies.  In the absence of a signed Master Service Agreement, and specific approval to submit résumé’s to an approved requisition, the Wendy's company will not consider or approve payment regarding recruiter fees or referral compensations.

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

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About this location

1 Dave Thomas Blvd.
DUBLIN, OH 43017

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