What you'll do Overview Provide detailed project management and coordination of cross--functional and agency partners in support of assigned objectives and business category. Assist in the development of key marketing initiatives to achieve objectives, including development of annual brand plans, marketing strategies and communications, consumer and industry analyses, and product innovations. Develop, test, and implement product and promotional initiatives to support national marketing campaigns. Specific Responsibilities Include: Assist in the development of detailed test and marketing plans to achieve stated objectives. Develop and execute marketing communication programs. Provide project management of product and promotional innovation projects by developing and executing detailed timelines for national and test initiatives. Analyze industry data, consumer research and competitive initiatives. Wendy’s is the world's second largest quick-service hamburger company and was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.