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Reference Number: PR 0003595

Franchise Market Consultant

Denver, CO 80237

What you'll do


Leads market growth, provides a strategic brand view to influence development of local plans, owns results and improves the Brand Position in their DMAs. This individual will develop and maintain successful franchise relations and provides leadership and influence within assigned DMAs and franchise organizations to achieve sales and consumer count growth, operational objectives, financial results, re-investment, and development targets. The Franchise Market Consultant will ensure focus on Wendy's brand reputation by driving overall customer satisfaction in all restaurants within the DMAs. Enforces Brand Protection processes. Effectively utilizes corporate resources, strategic partnerships, peers and support functions to achieve business goals. the average portfolio of a Franchise Market Consultant will include: $220 M sales, 6-8 DMAs, 8-12 primary Franchisees, and 145 restaurants. This role is viewed as bench for US/International Ops and functional support roles. Partners with the DVP and Customer Experience Director to develop CSMs and build bench-strength.

Specific Responsibilities Include

  • Operations Performance Management -Leads and Conduct Operations Assessments and provide coaching and feedback on assessment findings in support of brand protection initiatives; Monitors Franchise restaurant performance through Performance Tracker, Bottom Performer rankings, VOC, P&L Analysis and through Quarterly Business Reviews with the franchisee. Monitors the Food Safety Assessment Processes as required; Identify and Manage Underperforming restaurants and franchisees; Evaluate individual franchise leadership engagement, customer and employee culture, business plan quality & business review, organizational structure and provide consultation for improving overall effectiveness. Monitor and provide feedback to franchisees on the Operational execution and performance. . Deliver customer experience through influencing alignment with the “Wendy’s Way” model;
  • Leadership Development Above Restaurant– Provides Coaching and Training to Multi-Unit leaders (DM and above) in partnership with the franchise leadership to ensure succession plans and bench development is in place; Partners with the Field Training Managers to identify and deliver in-restaurant training and development and ensures the organization is actively working on growth and development; Evaluate and drive individual franchisee operations excellence, as measured by customer feedback and internal evaluations; facilitate training and development on operations initiatives and ensure the organization is actively working on growth and development. Lead Training, LTO bundle rollouts and launch Corporate Initiatives
  • DMA Management – Leads strategic franchise and DMA level planning to drive market growth and performance, brand ranking and growth through operations, new restaurants, Image Activation and enhanced facilities. Partners with the DMM and DMA Leadership on local marketing guidance. Supports DMA Leadership activities (DMA President Succession Plan, DMA Communications) and coaches DMA Leaders on operational performance and measures. Partners with DMA leaders in supporting GM Rallies, DMA Meetings and other DMA events. Coaches DMA Leaders on operational performance and measures.
  • Initiative Compliance - Influence and ensure Franchisees are investing and remaining up to date on IT hardware and software requirements, Operating Equipment and ACS. Monitors and follows up on franchise Financial Statement Submission and other required communication(s) and tracking. Influences Mandatory Meeting attendance and participation.
  • Development– Define and activate plans for franchisees to grow and re-image and re-invest in their restaurants using Joint Capital Planning processes; evaluate and support individual franchise financial performance, development commitments and engagement in their DMAs; Assess Growth Readiness of franchisees; Monitor and track development using Gateway Administrative system

This position will be based in the Denver area. Wendy’s is the world's second largest quick-service hamburger company and was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

What we expect from you

Education / Experience

  • Bachelors Degree 
  • Minimum 5 years' experience with increasing responsibility in operations management, including P&L management of multi-unit operations 
  • Successful track record in franchise-related role; including multi-unit operations experience 
  • Ability to lead, influence and develop organizational capability as well as achieve results with a diverse group of stakeholders 
  • Natural capacity to quickly establish and build effective relationships across the organization 
  • Demonstrated strategic thinking capabilities and ability to lead growth and change initiatives 
  • Proven operating skills, financial and marketing acumen
  • Established influencing, consulting and communication skills; has the ability to influence, engage and motivate people 
  • Self-motivated, results oriented, customer focused team player, holds her or himself accountable for performance, and takes absolute ownership 
  • high energy and ability to react to situations quickly and decisively, possessing self-confidence to be assertive when taking a position, and not afraid to make decisions 

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

Please note that the Wendy’s Company does not accept unsolicited résumé’s from recruiters or employment agencies.  In the absence of a signed Master Service Agreement, and specific approval to submit résumé’s to an approved requisition, the Wendy’s company will not consider or approve payment regarding recruiter fees or referral compensations.

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

About this location

Denver, CO 80237

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