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Reference Number: PR 0003817

Manager - Division Marketing - Baltimore Region

Baltimore, MD 21201

What you'll do

Overview 

Responsible for leading strategic, high impact programs that add a unique local layer of profitable sales growth to $1 billion of Wendy's business. Drives decisions on $4-7 million of co-op advertising to most effectively and efficiently build customer counts in 25-30 DMAs. This position reports to the Field Marketing Director.

Specific Responsibilities Include:

  • Identify unique sales and profit opportunities for local markets and develop local plans to drive results incorporating market research, competitive tracking, product indices, dayparts and community engagement.
  • Work with cross functional team in the identification of Competitive Intrusion and/or Sales Inhibitors (construction, demographic shifts, etc.) that results in down restaurants or markets. Develops trade area protection plans to reverse negative sales trends and partners with Finance to analyze results.
  • Responsible for management and performance of local advertising agencies in efficient and effective traditional and digital  media planning/buying, promotion development, creative development, market research and analysis of tactics for continually improving performance.
  • Leads franchise system to adopt Wendy's initiatives on product marketing, price/value, product testing and remodeling support to maintain a unified restaurant system.  First level franchisee contact on all unique marketing concerns and needs.
  • Support Wendy's Cause marketing of the Dave Thomas Foundation for Adoption by increasing awareness of foster care adoption and engaging local communities in fundraising activities.
  • Oversees co-op and company marketing budgets of between $4 million and $7 million for 25-30 DMAs.  Responsible for proper procedural process and structure in the conducting of co-op business, agreements, by-laws, accounting system, and voting structure.

Wendy’s is the world's second largest quick-service hamburger company and was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

What we expect from you

Education / Experience

  • Bachelors' Degree preferably in Marketing
  • 8-10 years marketing experience within agency or as client of lead agency preferred 
  • Demonstrated mastery of marketing discipline including designing, developing and implementing marketing programs for a product or service 
  • Experience in quick service restaurant sector preferred 
  • Strong interpersonal skills and demonstrated ability to build strong relationships and influence others  

Please note that the Wendy's Company does not accept unsolicited résumé’s from recruiters or employment agencies.  In the absence of a signed Master Service Agreement, and specific approval to submit résumé’s to an approved requisition, the Wendy's company will not consider or approve payment regarding recruiter fees or referral compensations.

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

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Baltimore, MD 21201

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