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Reference Number: PR 0003787

Specialist - Strategic Brand Communications

1 Dave Thomas Blvd.
DUBLIN, OH 43017

What you'll do

Overview 

Specialist - Strategic Brand Communications reports to the Director - Strategic Brand Communications guiding the internal marketing strategic communications process and relationships to develop written and verbal communications.  This role is responsible for maintaining strong and highly effective communication between the marketing function and leadership as well as the overall Wendy’s system to build franchisee support of marketing plans and key priorities.  This position will also partner with other communication team members to facilitate the planning and execution of external brand reputation storylines.

Specific Responsibilities Include:

  • Develop and manage all brand marketing communications and resources.  Create and execute system communication plan for all marketing initiatives to ensure message consistency
  • Project lead for all internal decision-making forums and system communications leading up to and after WNAP to ensure all functional stakeholders are informed and aligned on key marketing decisions.
  • Implement Wendy’s comprehensive external brand reputation communications strategy and editorial to drive social visibility leading to increased brand affinity and support by external audiences

Wendy’s is the world's second largest quick-service hamburger company and was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

What we expect from you

Education / Experience

  • One to five years of Communications experience with strong writing, editing and project management ability
  • Understanding of internal and external digital communication and social collaboration channels, trends and applications.
  • Excellent written and oral communications skill. Writing in multiple formats under time-sensitive deadlines required.
  • Comfortable operating above their level providing guidance to executives on messaging and positioning.

2.

  • Ability to manage and coordinate complex projects independently, as part of a cross-functional team or as a team leader. 
  • Proven ability to anticipate and solve problems.
  • Articulate, creative, highly organized and committed to excellence.
  • Ability to maintain confidentiality.
  • Experience planning and executing complex meetings and events.
  • Passion for teamwork and ability to develop others.
  • Experience in other disciplines such as journalism, brand PR, external communications, and/or political campaign communication experience.

3.

  • Maturity, composure, trustworthiness and self-confidence to communicate clearly and calmly with franchise owners, Wendy’s SLT-level Officers, cross-functional Officers and teams

Please note that the Wendy's Company does not accept unsolicited résumé’s from recruiters or employment agencies.  In the absence of a signed Master Service Agreement, and specific approval to submit résumé’s to an approved requisition, the Wendy's company will not consider or approve payment regarding recruiter fees or referral compensations.

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

About this location

1 Dave Thomas Blvd.
DUBLIN, OH 43017

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